A series featuring TKO’s take on how communication has changed for marketing professionals and how it is likely to keep doing so…
A series featuring TKO's sideways look at the terminology that marketers love to use.Term #2: New Young reporters learning their craft at journalism college are taught that there are three magic headline words in the English language: the words 'win', 'free' or 'new'...
A series featuring TKO's sideways look at the terminology that marketers love to use.Term #1: Awareness One of the most common objectives that marketers are asked to achieve is to 'raise awareness' of a product or a company. But what do product managers really mean...
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