TKO's takes on the world of marketing

A series featuring TKO's sideways look at the terminology that marketers love to use.Term #2: New Young reporters learning their craft at journalism college are taught that there are three magic headline words in the English language: the words 'win', 'free' or 'new'...

A series featuring TKO's sideways look at the terminology that marketers love to use.Term #1: Awareness One of the most common objectives that marketers are asked to achieve is to 'raise awareness' of a product or a company. But what do product managers really mean...