TKO Marketing Consultants, since 1995
Every design win starts with you and an engineer. We help you find that engineer.
For semiconductor companies that want to sell more. We work out who needs to see your technology and how to reach them, using our engineering community, our PR practice, and our own engineers.
Having marketed high-tech products to engineers for over 30 years, our core principle has never changed: more design wins for you.
How we can help you
Three ways to reach the engineers who matter to you
Our engineering community, with an audience of 110,000+. This is our media platform by engineers, for engineers, helping them to solve problems that they face when designing products every day. We put your technology in front of them through videos, webinars, livestreams, and more.
Two of our unique offerings are: an Engineering Week, a themed week of webinars each month, or a Livestream, a full in-person broadcast day during an event or conference.
Engineering Weeks →Livestreams →Engineer-made content
Our team of engineers can also create content for your brand. We can create videos and workshops, as well as copywrite market research reports, white papers, and technical articles for you. We bring our engineer-first expertise and lens to command the attention of your target audience.
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PR
The modern semiconductor world is about telling stories, and with AI search becoming the main way engineers source information, yours needs to be told in the right places. This is the mantra of Ingenious Machines PR:
Your story in the electronics and vertical press your buyers read, and in the publications AI search draws its answers from.
More →“We chose to work with TKO because we wanted a one stop shop/agency that could work as an extension of our marketing team, be able to do the more regular tasks as well as the innovative ones that would help set us apart. Above all there had to be chemistry between both teams. We love working with TKO, great team of human beings.”
Raul Vergara Chief Revenue Officer, Embedder
The engineering community built to create design wins
ipXchange was built on engineer-to-engineer content that is educational, highly engaging, and clearly messaged. That is why engineers keep opening newsletters, joining sessions and requesting products. ipXchange members include engineers at 140+ major OEMs, including Siemens, Bosch, BAE Systems, Honeywell, Jaguar Land Rover and Apple.
Every lead is qualified on
- Who they areName, company and job title
- What they are buildingTheir project and intended application
- How big it could beExpected volume
Members include engineers at 140+ major OEMs. See who is on ipXchange.
The community in numbers
Who is on ipXchange
Our audience is across YouTube, LinkedIn, Instagram, TikTok, and our newsletter.
Want more details?
Audience, formats and 2027 rates in one PDF.Board requests and registrations come from newsletter pushes.
Source: ipXchange Media Kit 2027.
Engineers at 140+ major OEMs, including Siemens, Bosch, BAE Systems, Honeywell, ZF, Jaguar Land Rover, Mercedes, Apple and Cisco.
Job figures are of professional members who gave a job title.
- Europe56%
- North America18%
- Asia-Pacific16%
- Middle East and Africa4.5%
- Latin America4%
Members in 192 countries. Largest: UK, US, India, Germany, Italy, and France.
Students and academics at 400+ universities worldwide, including:
- Carnegie Mellon University
- Imperial College London
- KAIST
- Columbia University
- NC State University
“They’re doing things that we don’t have the time or the skill to do, and it’s awesome to have a partner like this.”
Adam Benzion Arduino (Qualcomm)
ipXchange’s Engineering Weeks
A week of webinars around a central topic
Each month, ipXchange runs a week of webinars on one umbrella topic, bringing together partners from the semiconductor ecosystem for individual and combined sessions. Engineering Weeks usually get 500+ sign-ups. These weeks are made up of an opening roundtable with multiple spokespersons from each company and individual partner-focused sessions (webinars or hands-on workshops) later in the week. All planned, promoted, produced, and hosted by ipXchange.
Places are limited to one company per technology category each week.
- January11–15 JanPhysical AI: Autonomous SystemsCES Live 6–7 Jan
- February8–12 FebWireless & IoT Connectivity
- March8–12 MarEmbedded Development Toolsembedded world Live 16 Mar
- April12–16 AprPhysical AI
- May10–14 MayPrototype to Production
- June14–18 JunDesigning Mission-Critical SystemsLondon Live 9 Jun
- July12–16 JulPractical Edge AI
- August9–13 AugAutonomous Systems
- September13–17 SepAI Data Center InfrastructureValley Live 13 Sep
- October11–15 OctPhysical AI
- November8–12 NovComputer Vision
- December13–17 DecSecuring Edge Devices
“Filming with TKO’s ipXchange team is always a fantastic experience! They are pros at quickly understanding complex tech and presenting it clearly and engagingly. Seamless process, great results. Highly recommend!”
Keelin Murphy Events, Qualcomm Developer
ipXchange’s Livestreams
Four live events a year, streamed from CES, embedded world, London and Silicon Valley
- 6–7 JanCESLas Vegas
- 16 Marembedded worldNuremberg
- 9 JunLondonUnited Kingdom
- 13 SepSilicon ValleyCalifornia
A partner place includes
- A seat on the opening roundtable
- Your own live session involving Q&A on camera
- An ipXchange video filmed with you at the event
- Four short clips for your social channels
- Named lead information of all registrants
Four partner places per event.
CES® is a registered trademark of the Consumer Technology Association. ipXchange livestreams are independently produced and are not affiliated with or endorsed by the events named.
“In an industry often characterized by predictable content, TKO’s ipXchange platform possesses a unique ability to produce videos that offer a truly refreshing and engaging perspective. When faced with an urgent need for a tradeshow video, the ipXchange team exceeded all expectations.”
Alexandra Kazerounian Senior Marketing Manager, Analog Devices
Engineer-made content
Your technology, tested on camera and explained in writing
We run ipXchange, but not everything we make is for ipXchange. Our team of engineers can also create content for your brand. We can create videos and workshops, as well as copywrite market research reports, white papers, and technical articles for you. We bring our engineer-first expertise and lens to command the attention of your target audience.
Video content
Whitepapers and articles
Video content
Our engineers test your technology first, then explain how it works and where it can apply to an engineer’s workflow on camera. This includes: hands-on tutorials, unboxings, trade show videos, and spokesperson interviews.
Whitepapers and articles
Written by our engineers in collaboration with your team. We work with you to create thought-leadership, education, or lead-generation pieces that are gated on ipXchange, or published in your name and placed in the press.
Buyers now ask AI who to buy from. AI answers with the companies the press writes about.
Half of B2B buyers start their vendor research in an AI chatbot, and the answers are built almost entirely from independent, third-party coverage. A company with no steady flow of coverage is left out of that answer. PR is a requirement for being found by those buyers.
Sources: G2, The Answer Economy, survey of 1,076 B2B software buyers, March 2026. Muck Rack, What Is AI Reading?, 207 million AI citations, October 2026. Victorious, AI visibility study of 177 brands, Q1 2026.
Portfolio
What we have delivered for our partners
Some of our most recent projects.
How we helped a leading semiconductor company find $23M of design opportunities in three months
In three months, ipXchange took a new single-board computer (SBC) from a leading semiconductor company to 1,869 session registrants and 370 qualified leads with a stated application. Combining video, webinar, workshop, and newsletters, we delivered leads worth $23 million USD+.
What ran
- A webinar and a hands-on workshop per vertical each month: industrial vision, predictive maintenance and smart vending
- A session inside an Engineering Week
- Board request forms asking for intended application and expected volume
- Evaluation boards shipped to engineers with commercial applications
- Weekly lead reviews with the partner’s sales team, and a monthly results review with the leadership team
Result
95 commercial opportunities identified from board requests and handed to the partner’s sales team, including meetings with two global appliance manufacturers. The partner has extended the programme into 2027.
Source: Shared opportunity tracker, July to October 2026. Value from stated volumes (potential, not a forecast).
How we helped five semiconductor companies reach 1,144 engineers in one week
Five days of hands-on sessions from leading semiconductor companies, built and hosted live by the ipXchange engineering team with each partner’s experts, promoted on demand.
What ran
- An opening roundtable with every partner’s spokesperson
- A webinar or hands-on workshop per partner throughout the week
- Giveaways and a resource hub to close the week
- Registrant lists and poll insights from the whole week shared with every partner
Result
Engineers registered for four sessions each on average, and 906 of the week’s registrants were tier 1 or tier 2 commercial prospects.
Source: Registration reports and session polls, Edge AI Week, July 2026.
How we helped a wireless module maker and a leading semiconductor company turn one webinar into 571 leads
A dedicated webinar on a topic that two partners wanted to promote. ipXchange promoted it to the community as its own event, then produced and hosted it live.
What ran
- An engineer-to-engineer session with case studies and demos built in
- Sign-up forms and live polls that captured what attendees are building
- The registrant list, poll data and recording handed to both partners
Result
571 leads from a single session, with 152 engineers attending live.
Source: ipXchange Media Kit 2027.
How we helped an edge AI software company take a 150-person event to 1,011 engineers live
An edge AI software company ran an ipXchange livestream alongside its own in-person event in Amsterdam, which had approximately 150 people physically present.
What ran
- A full day of roundtables, sessions and live demos, promoted to the ipXchange audience like a webinar
- Hosted by the ipXchange engineering team with the partner’s experts
- The stream put the day in front of the engineers who could not be there, on the day and on demand afterward
Result
7x the in-person audience watched live, with 3,000+ post-live viewers.
Source: ipXchange Media Kit 2027.
How we helped an antenna company find 30+ real design projects from one newsletter send
A giveaway that put an antenna partner’s product in front of the ipXchange community. To enter, engineers told us their company, role, project, and expected volume.
What ran
- One dedicated giveaway sent to the ipXchange list
- Entry form capturing company, role, project and expected volume
- Entrants passed to the partner as a lead with a real project
Result
30+ highly qualified leads with real projects from one giveaway.
Source: ipXchange Media Kit 2027.
How we helped a leading semiconductor company land 19 pieces of coverage in the week of the show
A last-minute announcement handled by Ingenious Machines: the release was written and sent by us direct to the relevant editors (without a newswire) in the week of the event.
What ran
- Release written by Ingenious Machines and sent directly to editors
- Pitched to the vertical titles that cover autonomous systems, and to the general electronics press
- Coverage tracked and reported back, by vertical
Result
19 pieces of coverage from one announcement in the week of the event: 12 in the vertical press, 7 in the general electronics press.
Source: Ingenious Machines coverage report.
How we made Digilent’s mixed-signal scope video, in Digilent’s branding, for Digilent’s own channel
For Digilent, our host walked through its USB mixed-signal scopes and how to pick one by bandwidth, resolution, sampling rate and memory. Filmed and edited by our team, in Digilent’s branding, and published on Digilent’s channel.
What ran
- Our engineers got the scopes running on the bench before anything was filmed
- A hands-on walkthrough of the range, presented by our engineer
- Filmed and edited by the ipXchange team
- Delivered in Digilent’s branding for Digilent’s own channel
Result
A finished video Digilent owns outright, for its site, its channel and its distributors, live on Digilent’s YouTube channel.
Not sure where to start?
Start small
Tell us about your technology or goal and we will suggest a pilot initiative: a webinar session, a video, a press announcement, or something else. Most partners start with one piece of work, then build a longer-term plan around what worked.
Some of the team
The people you will work with
Guy founded TKO in 1995 and runs it to this day. He leads TKO, the technical B2B marketing consultancy behind ipXchange and Ingenious Machines, marketing semiconductor and high-tech companies to engineers for 30 years.
Jake oversees planning partner programmes and building timelines. He brings 7 years of experience in marketing and sales.
Harry has been with TKO since the formation of the ipXchange platform in 2022, running accounts as well as liaising with incumbent and entering partners.
With over 25 years of experience at TKO and ipXchange, Jon has deep expertise working with and advising our partners.
Luke is co-head of operations and oversees how livestreams, shows, and video content are presented to our channels.
Emmie shares responsibilities for day-to-day operations, overseeing webinars and the community team.
Adam brings his background of a Master’s in Electrical & Electronic Engineering to shape and lead technical content, including building demos, delivering videos, and writing.
Sandro hosts sessions, workshops, and produces hands-on content geared for the engineer’s eyes and ears. He has a Bachelor’s in Computer Systems Engineering and Robotics.
Graduating with a Bachelor’s in Electrical & Electronic Engineering, Uzair creates videos, tutorials, and is deeply involved in our Ingenious Machines initiative.
Jack brings 3 years of videography experience to film, produce, and edit dynamic and engaging video content.
Using her background in marketing and PR, Dawn is in charge of cultivating relationships with our editor community and partners.
Our newest addition to the TKO team, Jasleen helps coordinate newsletters, promotion, and outreach to our community of engineers and editors.
FAQ
Frequently asked questions
Can’t find the answer? Email jake@tko.co.uk or harry@tko.co.uk.
The registrant list, the poll data and the recording. Registrant information, including company, position, and project.
Name, company, job title, project, intended application, and expected volume.
Yes. Everything on ipXchange goes out worldwide, with members in 192 countries. Targeting specific companies in specific countries is available on request.
Our technical marketing engineers plan, promote, produce and host every session with your experts.
Our engineers get your technology running for tutorials and simple demos, and showcase the demos your team builds. Specific cases of building demos can be arranged on request depending on scope.
Yes. We can make any content for your own channels in your branding, or publish it on ipXchange as independent content. How it works.
Written content can be translated for an additional fee, including when it is placed in a non-English publication. YouTube videos are dubbed and translated by default.
We write your releases and send them ourselves, direct to editors at the vertical titles for your markets and at the general electronics press. We book editor one-to-ones every month and run journalist roundtables with your spokespeople.
Engineers check the electronics and vertical press when sourcing new information and components. AI search builds its answers from the same publications.
Yes. We lay out the publications that fit each country or vertical and make the introductions.
With one session or one video, with a longer-term plan built around the weeks and shows matching their roadmap.
A short statement of work confirmed in writing via email.
No. TKO covers its own travel to trade shows.
Start a conversation
Tell us about your technology or goal and who needs to see it
Most partners start with one session or one video, then build a year around the weeks and shows that match their roadmap.
- Book a 30-minute call.Tell us about your technology or goal. We will tell you what we would do.
- We put a plan together.Based on our discussions, we will put together a plan targeting your preferred customers.
- You get the results back.Leads, coverage, or content to provide to your sales and marketing teams.
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Book a call
Who would you like to speak to?
Jake Morris and Harry Forster run partnerships at TKO. Pick a time with either of them.
ipXchange