Ingenious Machines

Electronics is entering a new era. Products across the robotics, automotive, industrial automation, security, smart buildings and medical industries are becoming more intelligent, autonomous and software-defined.

This creates a clear communications challenge. The same technology may be relevant across several markets, but each sector needs the right technical context, the right editor relationships and the right story.

With more than 30 years of electronics marketing experience, TKO has built strong relationships with technology editors, design engineers, manufacturers and specialist media. Ingenious Machines brings those relationships together into a focused PR network for companies building the future of intelligent machines.

This is not about selling harder. It is about helping designers, developers and decision-makers understand how new technologies can be deployed in the next generation of products.

Ingenious Machines launches with a week-long virtual event designed to connect innovative technology companies with journalists covering the industries being transformed by Edge AI and intelligent systems.

Each day focuses on specific technology verticals, including robotics, automotive and EV, industrial automation, medical technology, IoT, aerospace and defence, energy and smart buildings. Partners can participate in all sessions relevant to their technology and target markets.

The event will spotlight the technologies driving the next generation of intelligent products, including microprocessors, microcontrollers, sensors, cameras, operating systems, memory, connectivity and local intelligence.

The programme will explore subjects including security, prototype-to-production workflows, supply chain de-risking, data sensing and Edge AI deployment.

More than traditional PR, Ingenious Machines is designed to create focused technical discussions, long-term journalist relationships and meaningful visibility within the markets where next-generation products are being built.

The virtual launch event acts as an introduction to the long term Ingenious Machines programme, an ongoing vertical-led PR initiative designed to help technology companies build long-term visibility with the journalists, developers and industries driving the Edge AI revolution.